john ace underwood

JOHN ACE UNDERWOOD

Helping Manufactured & Modular Home Retailers Reach the Buyers Who Don’t Know You Exist

“There are thousands of single-family home buyers in your market that would be delighted with a manufactured or modular home… but they never have, and probably never will, visit your Sales Center.”

I work with carefully selected retailers who are ready to change that.

THE OPPORTUNITY

Across the United States, the housing market faces a shortage of 4+ million affordable homes.
At the same time, manufactured and modular housing has never delivered higher quality, greater variety, or a wider range of price points than it does today.
As a result, manufactured and modular homes represent the strongest value proposition in single-family housing
And yet, homes built to standards overseen by the U.S. Department of Housing and Urban Development along with modular construction still account for less than 10% of new housing starts nationwide.

This is not a PRODUCT problem; this is a COMMUNICATION problem.

THE SHIFT

“Retailers cannot compete in the conventional single-family housing market simply by becoming better manufactured home retailers.”

They must learn to:

HOW I WORK

I partner with retailers who want to:

This is long-term advisory work, not transactional consulting.

I am selective by design.

I work with a limited number of clients so the work can be deep, focused, and meaningful.

If we speak, it’s because there is mutual relevance.

EXPERIENCE

For more than 35 years, I have worked as a consultant, trainer, coach, and speaker across the manufactured and modular housing industry across the US and Canada.

I’ve seen what works and what doesn’t, and what serious retailers must do next.

Let’s start with a confidential conversation.

If there’s a fit, we’ll know, if there isn’t, you’ll still walk away with clarity.

Helping Manufactured & Modular Home Retailers Reach the Buyers Who Don’t Know You Exist