JOHN ACE UNDERWOOD

Helping Manufactured & Modular Home Retailers Reach the Buyers Who Don’t Know You Exist

“There are thousands of single-family home buyers in your market that would be delighted with a manufactured or modular home… but they never have, and probably never will, visit your Sales Center.”

I work with carefully selected retailers who are ready to change that.

JOHN ACE UNDERWOOD

THE OPPORTUNITY

This is not a PRODUCT problem; this is a COMMUNICATION problem.

THE SHIFT

“Retailers cannot compete in the conventional single-family housing market simply by becoming better manufactured home retailers.”
They must learn to:

Think

Think like single-family home builders

Market

Market like single-family home builders

Sell

Sell like single-family home builders

HOW I WORK

I partner with retailers who want to:
This is long-term advisory work, not transactional consulting.

I am selective by design.

I work with a limited number of clients so the work can be deep, focused, and meaningful.

If we speak, it’s because there is mutual relevance.

EXPERIENCE

For more than 35 years, I have worked as a consultant, trainer, coach, and speaker across the manufactured and modular housing industry across the US and Canada.
I’ve seen what works and what doesn’t, and what serious retailers must do next.

Let’s start with a confidential conversation.

If there’s a fit, we’ll know, if there isn’t, you’ll still walk away with clarity.

JOHN ACE UNDERWOOD

Terms of Service
Copyright © 2026 JohnAceunderwood All Rights Reserved
Privacy Policy

HOW IT WORK

THANK YOU for your interest, and I look forward to our conversation.

For me to prepare, please provide the following information. warment Regards, John Ace Underwood